I redesigned the logo for Fatty’s Smoke Shop, a California-Texas chain that wanted to completely revamp their logo, branding, and store interiors before expanding to multiple locations.

The couple that owned the store was hoping to incorporate the colors and iconography of their Indian-American heritage with their sense of humor intertwined.

Part of the process was working with fabrication and architecture studio Māk. Both the branding and interior store shots after renovation are sampled here.